The event will be held in the city of Menifee but we are excited to include our sister cities to kick the Inaugural event off right. We're excited to work with MSJC & local Chambers in producing a cultural event that provides a way to connect with consumers and strengthen community connections!
A few statistical facts
African Americans continue to head to physical stores for the personal touch and feel experience—but with more discerning eyes. Physical appearance reflects a sense of cultural pride and self-expression in the Black community.
More than half (52%) of African Americans find in-store shopping relaxing, compared with 26% of the total population.
55% of Black consumers say they enjoy wandering the store looking for new, interesting products.
When shopping, African Americans are more influenced than the total population by store staff (34% more likely), in-store advertising (28% more likely), and merchandising (27% more likely).